Marketing to Large Comanies

[Austinemd]

Hello all. Looking for some experience here. We're detailing and we're growing and our focus on the private sector has been dominant, but I keep hearing from friends that I know that it would be a great idea to market to large companies (Dell, AT&T, etc) that have a lot of employee vehicles, etc. on site all day.

I know that there are rules for each company. I also know that some will let you work on site, some wont, and some will be environmentally geeky about it. I'll work through that.

My question is do any of you have any experience in marketing to these companies directly and if so, do you have any tips to help me get there? The goal, of course, is to generate recurring business (at least by location) to where we're out once a month or once a quarter to handle the employee's vehicles that elect to get a detail done.

Just looking for thoughts.

Have a great day gang.

[Joe Dirt]

Talk with the HR dept

[C. Charles Hahn]

Agreed, I'd try to meet with either their HR folks or if they have a corporate fleet of vehicles, try to find out who is in charge of the fleet. If you can land a maintenance contract to do washing on a weekly basis and other services monthly or at whatever frequency they're willing/able to pay for, you're golden.

[Beemerboy]

H R is the right place to start, but that might be a hard sell

Try and find the sale people they are always looking for clean cars for customers meetings, that will lead you to the upper level of management. They will lead you to H R with greater success

[Austinemd]

Excellent advice. Thanks guys.

m

[Joe Dirt]

Originally Posted by Austinemd

Excellent advice. Thanks guys.

m

Your Welcome

[Beemerboy]

Originally Posted by Austinemd

Excellent advice. Thanks guys.

m

I was on my Blackberry last night and really unable to say what I wanted.

When I worked in a large electronics company, we had a crew of three guys come once a week to wash / detail cars in our parking lot. In the start it was only a few cars, but in short time it grew to many and filled the crews day up

If you go to HR your chance of getting the right exposure will be limited IMO

The best way to get into a large company in TOP down not BOTTOM up. That means look for someone that is in operations, sales management or sales people. That's how this detail crew got into our company.

How you can do this is have a look at their web site and look for the "about us" tab you will see management team, you can call them direct (which what I would do) or see if you can get an email address.

Be prepared with what you want to offer have a flier in a email form so that you can email if asked. Practice your delivery so that you sound professional on the phone or in person.

Also do some back ground research on the city laws for this as well, just in case someone asks.

In other words be prepared

[MDerleth]

What are you shooting for?
If it's detailing the corporate fleet of pool cars, then you want to do some research and determine if it's the facilities, purchasing or maintenance department that is responsible for maintaining them. THAT is the manager/director you want to speak to. Be prepared to explain how a clean car makes them money and/or is cheaper than what they are doing now.

If it's offering details of employee cars on-site while employees are inside working, then HR is the right stop because what you're proposing is essentially another employee benefit even though the employees themselves are paying for it.

[Tex Star Detail]

I know a Mobile guy already working with Dell. Now if he is going through HR or not, I have no idea. Last i talked to him he was up there doing a few cars...