Hey guys,
It`s easy to say Groupon is not for every business. I have heard from other detailers that this program has done wonders for their company. Now let me tell you my story. I wanted to do this for a while and when Groupon contacted me to set it up, I decided to give it a shot. I ended up selling about 200 groupons. Keep in mind, I don`t have a large crew and I am not an express service. It is myself and another guy and we take the time to carefully go through a vehicle. We only do about two cars a day. Getting a lump sum from groupon after the first day was nice. But now I am four months in, the money has long stopped coming, and there is still no light at the end of the tunnel. I will never, EVER, do this again. Here is why:
-Groupon customers are deal hungry. You will most likely never hear from them again, even after they praise you for how great of a job you did
-Detailing companies are a dime a dozen. There are always several groupon ads running for detailing in my area
-Upselling is close to impossible. Nobody is interested in getting any other service than what the groupon deal includes
-Out of about 130 people so far, I have only been tipped 10-12 times, even though it says tip generously on the groupon
-Nobody reads the fine print. I specifically stated on the groupon "no extended vehicles." I can`t tell you how many Tahoes and Suburbans have shown up
Overall, this has taken a negative toll on my business and I am currently in discussion with groupon trying to rid the remaining groupons I have. Please do research on this company before trying it out. I wish I did.
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