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Marketing Strategies Mastering some good marketing strategies can make all the difference. It takes more than just being good at detailing, you want potential customers to know about you and more importantly give them a reason to use your services.

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  (#1) Old
stluciedetail is starting to get a good reputation around here.
 
What happend here?? (business realated) - 01-03-2005, 06:46 PM

2 months ago i had 500 detailing flyers made for my "business." What i did is put them in clear bags with rocks in them and threw them in peoples driveways. NO CALLS.

I had 4 different services i give.

1. Full service wash- Wipe inside, vaccum, door jams, engine, outside and dress everything. $19.99 & up.
2. Wash and wax- Same thing but with wax. $39.99 & up
3. Budget detail- same thing but polish paint, full clean and dress interior, get stains out of carpet, dress engine, few more things... $69.99 & up
4. Full Detail - same thing but remove scratches, paint sealant, shampoo carpets and just clean everything. ( i forgot what the flyers said). $99.99 ^.

Was that good? i dont know what went wrong here. Now that i have my PC, you guys, and im confident of what i can do, i want to get new flyers made. Any suggestions would really help me out .

Zach
   
  (#2) Old
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Re: What happend here?? (business realated) - 01-03-2005, 06:53 PM

Ahhh the idea of having rocks in bags with your flyer isn't the greatest idea IMO. Maybe it was the neighborhoods or areas? Not professional enough? :dunno


Happy Details
   
  (#3) Old
stluciedetail is starting to get a good reputation around here.
 
Re: What happend here?? (business realated) - 01-03-2005, 07:05 PM

i dont know. i know its kind of half ass and i am in florida, where people dont like to spend money. its just something for now untill im move back to jersey.
   
  (#4) Old
kimwallace Can Make Rust Shinekimwallace Can Make Rust Shinekimwallace Can Make Rust Shinekimwallace Can Make Rust Shinekimwallace Can Make Rust Shine
 
Re: What happend here?? (business realated) - 01-03-2005, 07:31 PM

My personal opinion here is that the bag in the driveway would be a big turn off. At least it would be to me and I live in a nice neighborhood. At the very minimum buy the bags that you could hang on someones door knob. Better yet, knock on the door and just hand the person the information .... no sales pitch ... just hand it to the person and say, "here is some information about some services I offer, thank you for looking it over" have a nice day ... and walk on. People are more likely to respond to someone who puts some effort into what they believe (are trying to sell)
Just my opinion


It's what you learn after you know it all that counts ... John Wooden
   
  (#5) Old
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AMDin93103 is starting to get a good reputation around here.
 
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Re: What happend here?? (business realated) - 01-03-2005, 08:08 PM

Quote:
Originally Posted by kimwallace
. . . knock on the door and just hand the person the information .... no sales pitch ... just hand it to the person and say, "here is some information about some services I offer, thank you for looking it over" have a nice day ... and walk on


I made 100 simple post-card sized flyers explaining my services without prices. After a change of residence, I went door to door and introduced myself as the new guy in the neighborhood who just happens to be a detailer. I added a little "if you should have any questions or would like to request my services, I am right around the corner" sorta thing and made an exit. Took me a slow afternoon on day. I think I paid $30 for a friend at a shop to print them up and have gotten at least a few jobs out of them.


-Andrew.
   
  (#6) Old
I wish . . .
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Red face Re: What happend here?? (business related) - 01-03-2005, 08:18 PM

:yeah

Sorry, but bags with rocks on my driveway go straight in to my trash can.
   
  (#7) Old
how do ya like it?
zesty-man is starting to get a good reputation around here.
 
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Re: What happend here?? (business realated) - 01-03-2005, 08:21 PM

yea, i agree that rocks in bags isnt a good idea. i would take it offensively if someone threw that in my garage. i think next time you should leave the rocks out, and i dont think the bags are necessary either. just confront them......

P.S. where did u get all 500 of those rocks?


The best comment of my life.......

"Just because something is on sale, doesn't mean that you have to buy it. " awd330
   
  (#8) Old
Owner and Tech. Rep
Nickc0844 is starting to get a good reputation around here.
 
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Re: What happend here?? (business related) - 01-03-2005, 08:21 PM

Time of the year as well....getting closer to the holidays and such :dunno

Keep trying though, I'm sure some people at least took the time to read it over, so your name is out and about.


Nick Carberry
~Detailing high-end cars with quality products~
   
  (#9) Old
Rochester Auto Spa
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Re: What happend here?? (business realated) - 01-03-2005, 08:32 PM

The rock in the bag idea is not the best. I had someone driving around in my neighborhood a few years ago at about 1am doing the same thing. My bedroom window was open and I could hear this sound but couldn't quit place it. I thought someone was tossing eggs at our houses. So what did I do? I got out of bed and jumped in my truck and chased them down. I followed them for a few blocks and them they freaked out and stepped up the pace to lose me. I called the local police non-emergency number and gave the the info on the truck, plate number, and where we were at and headed. They guy finally stopped in a parking lot and just sat there and reved up his explorer. He then came straight for me and swerved just in tiime to not hit me head on and stopped by my drivers side window. I asked what the hell he was doing throwing eggs and he replied "I'm not throwing eggs, I'm throwing these" and he tossed me a bag with a rock and a business card. I let him know that I called the cops and they were on their way over. Cops show up and nail the guy for littering. End of story. Not a good idea! Just thought ya'll should know.
   
  (#10) Old
stluciedetail is starting to get a good reputation around here.
 
Re: What happend here?? (business realated) - 01-03-2005, 08:38 PM

Quote:
Originally Posted by zesty-man
yea, i agree that rocks in bags isnt a good idea. i would take it offensively if someone threw that in my garage. i think next time you should leave the rocks out, and i dont think the bags are necessary either. just confront them......

P.S. where did u get all 500 of those rocks?
got the rocks from my front yard. Nice white rocks.

Damn what a story. i know its not a good idea to throw the bags in driveways, thats why im probably going to do it again. Gives me something to do.
   
  (#11) Old
Rochester Auto Spa
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Re: What happend here?? (business realated) - 01-03-2005, 09:11 PM

Just don't come to my neighborhood! :LOLOL
   
  (#12) Old
General Lee is starting to get a good reputation around here.
 
Re: What happend here?? (business realated) - 01-04-2005, 09:12 AM

Someone else did your approach on another board. They used decent looking rocks as a "paper weight" in the clear bags and tossed them in the driveways. I now his buisness is doing well (so it seems). Maybe after a little more time passes the phone will ring.....
   
  (#13) Old
Detailing Hobbyist
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Talking Re: What happend here?? (business realated) - 01-04-2005, 11:08 AM

I hope none of those rocks went through anyone's window. LOL

Seriously, I agree with the consensus. Rocks are not a good idea.
   
  (#14) Old
CamaroZboy is starting to get a good reputation around here.
 
Re: What happend here?? (business realated) - 01-04-2005, 02:17 PM

go the extra mile!


1993 Black Camaro Z28
   
  (#15) Old
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Re: What happend here?? (business realated) - 01-04-2005, 02:33 PM

Try going around Jensen Beach, Stuart, Palm City, etc.

Most people in PSL probably don't want to bother spending that much when they can go to the local carwash down US1.
   
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