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Marketing Strategies Mastering some good marketing strategies can make all the difference. It takes more than just being good at detailing, you want potential customers to know about you and more importantly give them a reason to use your services.

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  (#1) Old
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Designing a new logo - 06-14-2010, 12:45 PM

I had a creative bug this weekend and worked on hammering out a new logo. The one I'm currently using is a product of being rushed to come up with something fast for a banner that was being designed for an event. It has worked for the last couple years, but I've always wanted to do something a little more with it. So here is my first draft on a new attempt. What do you think?



It's just a draft, mind you. I'm still trying to figure out Illustrator. All of my design work up to this point has been in Photoshop, but I've had to start learning Illustrator for the company I work for now. There are some things that could be easier with that program...


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Re: Designing a new logo - 06-14-2010, 01:38 PM

ok... there ya go. Thoughts? I'm still working on the rear fender area. Kinda cramped back there...


~ ~ www.OCDetails.com ~ ~
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Re: Designing a new logo - 06-14-2010, 09:29 PM

Thats really clever, i like it my only complaint is i over looked the front O the first time then realized what it was. But other then that i like it!
   
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Re: Designing a new logo - 06-14-2010, 10:34 PM

I mean no offense in this comment so please don't take it as such. I know who you are and I really had to work to get your name out of it. I'm afraid if someone didn't know what they were looking for they wouldn't get it.


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Re: Designing a new logo - 06-14-2010, 10:41 PM

I will be honest I don't really like it right now...Maybe once colors get added if you were planning that. I will try to be constructive as to why I don't like it: It's just not all that neat, I personally think the lines should be connected more on the shape of the car so other people will understand you are a detailer. I think you should clean up the logo a little bit, or maybe post another one with some color in the "OCDetails" part. Then IMO it will look much better. Illustrator is really tough to work with, I give you credit for being able to stay patient with it! You have a nice base to work with, a little tweaking and you will have yourself a nice logo! Maybe the others will like it though, I'm just trying to help out with what I see in it. Good luck, keep us posted with other drafts of it.


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Re: Designing a new logo - 06-15-2010, 12:27 PM

I do not like it that much. The large O's seem to be an interesting idea.



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Re: Designing a new logo - 06-15-2010, 12:29 PM

IMO the letters should be a different color, so that they stand out, presently they seem to blend


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Re: Designing a new logo - 06-15-2010, 03:39 PM

Thanks for the feedback. The more I look at it, the more I have to raise an eyebrow. It is the first design I've come up with that seems to work with getting wheels on the logo. I like the font because the O's match the flow of the rest of the lines, but the rest of the font is kind of funky. I'll have to keep playing with it and see what I can come up with. Your feedback is definitely appreciated though! That's why I posted it before I adopted it.


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Re: Designing a new logo - 06-15-2010, 08:29 PM

After a second look. I think the line weights used are a bit heavy. If you are going to use your name, the profile of the car should be less prominent.



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Re: Designing a new logo - 06-15-2010, 09:29 PM

Quote:
Originally Posted by GearHead_1 View Post
I mean no offense in this comment so please don't take it as such. I know who you are and I really had to work to get your name out of it. I'm afraid if someone didn't know what they were looking for they wouldn't get it.
Same here... very hard to read. Good luck!


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Re: Designing a new logo - 06-16-2010, 10:54 AM

I like including some kind of car shape to further define your business, but overall too hard to read, especially at a glance (ie: people seeing your rig on the street). See user DJ's Details. His is very easy to read, but his: 'car line' tells you a bunch.

Perhaps keeping the car but doing something different with the name (which doesn't really need to include the '.com')

Keep at it....logo design is terribly difficult and everybody has a different idea of perfect


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