Marketing StrategiesMastering some good marketing strategies can make all the difference. It takes more than just being good at detailing, you want potential customers to know about you and more importantly give them a reason to use your services.
I have looked through some old posts on here about yellow book but wanted to get an updated temperture on this subject. Honestly, it's a little late anyway since I purchased a small add already but do you get more price shoppers than anything? I picked up a small add and there are only like 4 other detailers in my circulation area that had an add, so I figured why not $28/mo isn't too much if it brings me any work at all. Of course the tunnel wash had the biggest add but i don't have that kind of cash flow and I didn't see spending that kind of money initially. Just curious on how much business anyone actually pulls from a Yellow Book add.
Hudd's Mobile Auto Detailing
"At Your Door Auto Care"
I have looked through some old posts on here about yellow book but wanted to get an updated temperture on this subject. Honestly, it's a little late anyway since I purchased a small add already but do you get more price shoppers than anything? I picked up a small add and there are only like 4 other detailers in my circulation area that had an add, so I figured why not $28/mo isn't too much if it brings me any work at all. Of course the tunnel wash had the biggest add but i don't have that kind of cash flow and I didn't see spending that kind of money initially. Just curious on how much business anyone actually pulls from a Yellow Book add.
for $28 per month it might be worth it ... Yellow Book is good for local business's i know i pick up mine when I need something local
I can't answer that question because I've never used the white or yellow pages for a listing.
I am taking the liberty of quoting one of Troy's posts from another thread. Check the last paragraph. < I could not figure out how to link to a single post from another thread. I'm sure there is a way. Troy if you object to this, obviously you can delete. >
Quote:
Originally Posted by ArmstrongDetailing
I get an average of 3-4 calls a week that I can tell come from the website. I don't advertise anywhere else. It's very cheap and pretty effective advertising.
There aren't many guys in my area using the internet to get business. My site pops up number 1 with most relevant searches. I'm actually surprised I don't get more calls. I'm hoping the redesign helps those numbers.
It blows the phone book away for me. Phone book callers are mainly price shoppers. People who call from the site are much more likely to use me and not waste my time.
"If you get to thinkin' you're a person of some influence, try orderin' somebody else's dog around." --Will Rogers
Thanks for that post - well I guess now I'll also get the hits through the internet searches as well. If they are price shoppers I guess I'll just have to sell them on the service while I have them on the phone! I don't think any of the other detailers are mobile anyway - one said he was but in the add it said they will pick up your car and take it to their shop. I think my repeat customers and word of mouth will be best but maybe I can score a few jobs through this as well.
Hudd's Mobile Auto Detailing
"At Your Door Auto Care"
Thanks for that post - well I guess now I'll also get the hits through the internet searches as well. If they are price shoppers I guess I'll just have to sell them on the service while I have them on the phone! I don't think any of the other detailers are mobile anyway - one said he was but in the add it said they will pick up your car and take it to their shop. I think my repeat customers and word of mouth will be best but maybe I can score a few jobs through this as well.
Best and most cost effective
"If you get to thinkin' you're a person of some influence, try orderin' somebody else's dog around." --Will Rogers
Just be carefull on which "yellow book" you use.
They all use the same type of name and logo. So you need to do research on if it's the "real" yellow book or not. Or you could be in for a surprise and a lighter wallet.
Formerly the "Best Detailer", now just Super Wax Waster Man. Not necessarily tactful, but normally right. It's good to be da King !!!
Just be carefull on which "yellow book" you use.
They all use the same type of name and logo. So you need to do research on if it's the "real" yellow book or not. Or you could be in for a surprise and a lighter wallet.
Funny marketing slogan, but not really all that effective since I couldn't even tell you who has the "real" yellow pages as touted by the ads. AT&T and Verizon are probably equal players in this market, but we also receive at least 2 or 3 other "regional" books that I may use before either of the two big boys.
"If you get to thinkin' you're a person of some influence, try orderin' somebody else's dog around." --Will Rogers
Funny marketing slogan, but not really all that effective since I couldn't even tell you who has the "real" yellow pages as touted by the ads. AT&T and Verizon are probably equal players in this market, but we also receive at least 2 or 3 other "regional" books that I may use before either of the two big boys.
What I meant are there are a "bunch" of different books. When I had stores I got a call from the "yellow pages" confirming my ad as what I had in the book. Thinking it was the book I already had ads in I said yes.
Very expensive lesson.
Formerly the "Best Detailer", now just Super Wax Waster Man. Not necessarily tactful, but normally right. It's good to be da King !!!
Well he gave me a copy of the book when I purchased the Ad and he also gave me his business card, which both are at home. I am supposed to be in the on-line yellow book search pages within 30 days and the book comes out in March. So I guess I'll just have to do some research or just wait and see if my name is in the book that gets delivered to my house as well as the one that is suposed to be delevered to the company that I work for. He knows my chripractor and said that he places an add in the book as well, so I guess I can call him and ask him if this guy is on the up and up!
Hudd's Mobile Auto Detailing
"At Your Door Auto Care"
Well he gave me a copy of the book when I purchased the Ad and he also gave me his business card, which both are at home. I am supposed to be in the on-line yellow book search pages within 30 days and the book comes out in March. So I guess I'll just have to do some research or just wait and see if my name is in the book that gets delivered to my house as well as the one that is suposed to be delevered to the company that I work for. He knows my chripractor and said that he places an add in the book as well, so I guess I can call him and ask him if this guy is on the up and up!
Hopefully it is a legitmate deal and you receive more than your investment in the form of new business.
"If you get to thinkin' you're a person of some influence, try orderin' somebody else's dog around." --Will Rogers
If it is a scam then I just won't pay I only gave them like $56 up front. I am pretty confident it is ligit the only real concern I have is if they actually deliver as many copies as they said they do to every business and every household. However, I do appreciate all the input and I will look into it and post back my findings.
Hudd's Mobile Auto Detailing
"At Your Door Auto Care"
$56 wouldn't be too bad of a hit, but I don't know anyone these days who has money just to throw out. Again, hopefully it will be a worthwhile marketing investment for you.
"If you get to thinkin' you're a person of some influence, try orderin' somebody else's dog around." --Will Rogers
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