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Marketing Strategies Mastering some good marketing strategies can make all the difference. It takes more than just being good at detailing, you want potential customers to know about you and more importantly give them a reason to use your services.

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  (#1) Old
mpr
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Who are your customers? - 09-08-2008, 10:58 PM

What are some of your customers professions or hobbies that attract your business?
   
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a.k.a. Troy@DetailCity
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Re: Who are your customers? - 09-09-2008, 07:20 AM

Most of my customers are fairly relaxed business owners who have made it or atleast live like they have.

Quite a few are retired and have more than one car to choose from.

Before the real estate crash I was getting a lot of big expensive F350's from contractors who were fully loaded with work and money coming in. Now some of these contractors have had to let those F350's go along with quite a few employees.


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Troy Armstrong

www.protektyourcar.com
   
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Concourse Detail
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Re: Who are your customers? - 09-09-2008, 09:03 AM

Most of my clients are small business owners. Troy you are definitely right some business owners have stopped comming to be because the market is slow. It seems that everybody is holding onto their money.


Kurt
   
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Obsessive Compulsive Detailer
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Re: Who are your customers? - 09-09-2008, 09:16 AM

A lot of mine are just random since they are word of mouth customers. Most of my regulars seem to be involved in real estate somehow. Either as investors or developers. It has been a slow year for business with my regulars though. Most of that is probably due to my schedule, but one guy who makes ridiculous amounts of money and called me several times last year, only called me twice this year. I think Kurt is right and people are just hanging onto their money a little tighter this year.


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Take Luck!
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Re: Who are your customers? - 01-02-2009, 10:16 AM

Quote:
Originally Posted by Jngrbrdman View Post
A lot of mine are just random since they are word of mouth customers.
Same here brdman. Waiting the dr's, lawyers... to follow suit.


I do what I do, when I can do it...
   
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Mike
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Re: Who are your customers? - 01-02-2009, 12:58 PM

alot of my customers are waelthy business people, they expect alot more then most (as in they want cars done when they are away, in meetings ect) but they are willing to pay for it.
Most of these people come from referals from other managment. Lots also come from my dads car, I will do it and get calls from his empoyees asking to get it done... but to sum it up most of my clients are rich business people


06 Nissan Altima 3.5SE
   
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Neutral & Detached
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Re: Who are your customers? - 01-02-2009, 09:32 PM

My clients are cops because I work with them.....plus I give them a great price. The work is on their private cars, not the city-owned cruisers.


Gary
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COMPULSIVELY ANAL
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Re: Who are your customers? - 01-02-2009, 09:46 PM

I pass out my cards at the car shows I attend. So I get a lot of Vettes, muscle cars, etc. ("Car-Guys".) Professions? Random.


BILL LUSTER
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Take Luck!
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Re: Who are your customers? - 01-03-2009, 10:38 AM

Quote:
Originally Posted by Luster View Post
I pass out my cards at the car shows I attend. So I get a lot of Vettes, muscle cars, etc. ("Car-Guys".) Professions? Random.
Does this work really well Luster?


I do what I do, when I can do it...
   
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Re: Who are your customers? - 01-04-2009, 06:16 PM

I've coincidentally recently developed two MLB contacts. Young players, great cars, lots of money. You FL and AZ guys should be working Spring Training hard next month.

Gary, your post reminds me of two "detailing" stories. (I know... off topic. Give an old man a break, will ya?)

Back in the early days of the take-home police car programs, I detailed my cruiser just like my own cars. As a result, I drove the last "Metropolitan Blue" Tampa Police cruiser for about six months ('74 - '75?) after the Department switched to white cars. Man, that thing looked good!

Then there was the deuce-and-a-half that I tricked out in the USMC garage at the Washington Navy Yard in 1971... three step BlueCoral treatment, silver pipes and lug nuts and white lettered tires. The Colonel was very complimentary! As I recall his words were "Sergeant!!! Get that $%^&ing truck back to milspec! This is the Marine Corps, not a *&^%ing Rod and Custom show!" Geeze! I guess the CO was not aware that there were no Viet Cong operating along the Potomac.


JohnHenry
   
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