I get this once per month. Take a look.

[jdoria]

Dear JDoria,

Father's Day is almost here! Are you at your wits end trying to figure out what Dad would want? Not to worry. Saab of Greenwich has the solution. How about presenting Dad with what he'd really love this year: Our $125.00 SAAB OF WESTPORT Full Detail Special for Father's Day!

Our Full Detail Service includes:

Exterior compound, polish and wax

Interior vacuum, and shampoo, clean leather and plastic

Clean windows, door jambs, and trunk

Clean engine compartment

Now for $125.00!

We also can do a Mini Detail Service.

Our Mini Detail Service includes:

Exterior wash and light wax

Detail wheels and tires, plus apply tire dressing

Detail dashboard, console and door jambs

Vacuum the interior, plus shampoo and clean all windows

Now for only $65.00!

Don't forget: Father's Day is Sunday, June 18th. We're sure Dad would love the gift of a newly detailed vehicle. Please call us soon to get your Detailing Special Gift Certificate, just in time for Dad's big day!

Don't delay! These offers expire July 15, 2006. As there are a lot of dads out there who would love their Saab to be squeaky clean, please call us as soon as possible to schedule your detailing appointment. For more information, stop by the dealership, call us at 203-625-6300, or simply reply to this email. To schedule your appointment online, click here.

Sincerely,
James Little
Parts and Service Manager
Saab of Greenwich

P.S. Don't forget to print this email and present it to your Service Advisor!

*Offer not valid on previous service. Saab vehicles only. Cannot be combined with any other offer. See Service Advisor for details.

Father's Day Full Detailing Special # 185043213
Current: 6/15/06
Valid thru: 7/15/06

Saab of Greenwich
144 Railroad Ave
Greenwich, CT 06830
203-625-6300 $125. 00


__One Hundred Twenty-Five Dollars and Zero Cents__ SPECIAL
MEMO__Coupon must be presented at time of service. Saab vehicles only. Not valid on prior sales or with any other offers. See dealer for details.__
James Little
:010003972161 :28540330 :44640867 NON-NEGOTIABLE
Valid at Saab of Greenwich only




Father's Day Mini Detailing Special # 185043213
Current: 6/15/06
Valid thru: 7/15/06

Saab of Greenwich
144 Railroad Ave
Greenwich, CT 06830
203-625-6300 $65. 00


__Sixty-Five Dollars and Zero Cents__ SPECIAL
MEMO__Coupon must be presented at time of service. Saab vehicles only. Not valid on prior sales or with any other offers. See dealer for details.__
James Little
:010003972161 :28540330 :44640875 NON-NEGOTIABLE
Valid at Saab of Greenwich only






If you want to visit our web site click here.

Saab of Greenwich - 144 Railroad Ave - Greenwich, CT 06830 - 203-625-6300

--------------------------------------------------------------------------------
This email is being sent to you, JDoria because you either purchased or service your 9-3 VIN# YS3FB49SXXXX21984 at Saab of Greenw
\ich. We send these emails to benefit you with savings, factory recall information and timely servicing information. If for some reason you would like to be taken off this email list for your 9-3 please click here and you will no longer receive these emails regarding your 9-3. Should you have any suggestions or comments regarding our email program, please feel free to call us at 203-625-6300. Your feedback is important to us! Thank you!

[GearHead_1]

....and?


I assume you just trash it.

[jdoria]

Don't you think sending a regular e-mail to your non-regular clients will boost your business? It's free and you arent technically spamming if you ask the customer for their e-mail and let them know why.

If people know where to look when they need something, they will use the person that is in that spot. A month long ad in the Pennysaver is a hit or miss. A regular weekly ad in the Pennysaver is a chance to get business. If people browse that rag and see your ad and dont need your service, at least they will know where to look when they do need your service.

[Dwayne]

I think that all professional auto detailers looking for more business should be doing some kind of email marketing to their exsisting client base with an opt-in, easy to opt-out email list.

A well thought out newletter used at the right time and with the right incentives can bring in some serious business, especially from folks that have done business with you before and know that you do quality work.

www.constantcontact.com is the one that I use. They offer a free trial and cost for most detailers would be $15-$30 per month.

Dwayne